Advertising Industry
Industry: Email Alert RSS FeedWIRED CITIES WIN WITH OFFLINE ADS.(online services are using newspapers to drive usership)
Advertising Age, June, 1999 by Gilbert, Jennifer
Brad hagstrom thought he'd seen it all after 14 years in newspaper advertising sales. But Mr. Hagstrom, retail advertising manager for the Austin American-Statesman, has been amazed by the influx of online companies' advertising in the daily newspaper.
Increasingly, online companies are using mainstream advertising in Austin, Texas, ranked by New York-based Cyber Dialogue as the U.S. city with the highest percentage (59%) of adult Internet users.
Since December, more than 25 online companies have advertised in the American-Statesman; no online companies advertised in the newspaper before December. Advertisers now include Amazon.com, Virtual Vineyards and Vitamins.com.
Mr. Hagstrom sees a link between the city's technology-driven...
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