Advertising Industry
Industry: Email Alert RSS FeedCNET LAUNCHES 1ST ADS FROM CITRON HALIGMAN.
Advertising Age, June, 1999
CNET breaks its first advertising July 1 from new agency of record Citron Haligman Bedecarre Euro RSCG, San Francisco. The agency won the account this spring.
CNET, which runs a network of tech sites, last year hired Saatchi & Saatchi, San Francisco, to handle what was originally hailed as a $30 million account for Snap, the portal jointly owned by CNET and NBC. Saatchi broke a TV campaign for Snap last fall. Snap then broke new TV*spots in April, created in-house to save costs.
NBC inks 2-year deal with Webstakes for promos
NBC selected online promotions and sweepstakes company Webstakes.com to be its exclusive provider of online promotions.
In the two-year deal, Webstakes.com will create interactive promotions for NBC.com and...
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