MEDIA ALLIANCES TOP NEW AD COUNCIL CHIEF'S GOALS: CONLON TARGETS CABLE TV NETS FOR PARTNERSHIPS AMONG INDUSTRY GROUP'S INITIATIVES.

Advertising Age,  June, 1999  by Teinowitz, Ira

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Some 57 years after being formed, the Advertising Council this week gets its fourth chief executive-Peggy Conlon, who takes over from Ruth Wooden.

Ms. Conlon, who formerly was group publisher for the broadcasting and cable group at Cahners Publishing Co., plans to increase media alliances for the industry's public service arm.

``My biggest initiative right now is to make sure we have the right media partnerships in place,'' Ms. Conlon, 48, told Advertising Age.

``We have some terrific partnerships with ABC, CBS and NBC, but they need to be refreshed. And there are some ...

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