Advertising Industry
Industry: Email Alert RSS Feed`GH,' WOMEN.COM ROLL HOLIDAY SHOPPING GUIDE: RELIABILITY TEST A REQUIREMENT FOR ADVERTISERS.
Advertising Age, June, 1999 by Kerwin, Ann Marie
Women.com and Good Housekeeping, in an effort to drive more women to shop online, will produce an online shopping guide for the 1999 holiday season.
The partnership is the first since Hearst Corp. merged Hearst HomeArts with Women.com to form Women.com Network.
The online shopping guide will face competition from a similar initiative recently announced by Meredith Corp. that bows in mid-October (AA, June 14).
``We were thrilled about the merger for a lot of reasons, not the least of which was our advertisers asking us for cross-promotional opportunities with sex appeal. This has it,'' said Gina Garrubbo, exec VP-sales, Women. com Network.
According to market researcher IntelliQuest, 82% of Good Housekeeping's audience has a home...
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