Advertising Industry
Industry: Email Alert RSS FeedWILSON STAFF TITANIUM DOUBLE TI: JEFF CHRISTENSEN.
Advertising Age, June, 1999 by Heisler, Jill
Wilson Sporting Goods Co. entered the media-dubbed ``golf ball wars'' armed with titanium technology and help from man's best friend. The Wilson Staff Titanium family of golf balls-Straight Distance, Spin, Balata, and Double Ti-were the first to use titanium compounds inside the core.
The brand was launched in November 1996 with its first model, Balata. With the January 1998 launch of the Titanium Double Ti, Wilson took a grass-roots approach in promoting the golf ball, Jeff Christensen, business director for golf balls at Wilson's Golf division, says.
Wilson set up first tee sampling at 1,500 golf courses around the country last winter and spring, distributing two-ball sample packs along with product information to golfers. Of golfers who were...
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