Advertising Industry
Industry: Email Alert RSS FeedConde Nast, Bloomberg in talks.
Advertising Age, June, 1999
[New York] Conde Nast Publications and Bloomberg are in discussions to jointly introduce a personal finance magazine, possibly using the Currency name. The deal would marry Bloomberg's financial journalism expertise with Conde Nast's sales, marketing and distribution clout. Conde Nast Exec VP Catherine Viscardi Johnston confirmed the talks but said the project is not yet ``on the agenda.'' Others said the first issue could appear as early as this fall.
Bloomberg declined comment.
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