FOUND ART.(PBS unveils new logo)(Brief Article)

Advertising Age, June, 1999

The stylized, rather adult-looking three heads of the PBS logo give way to a more child-friendly image that will run during children's programming blocks on the Public Broadcasting Service. New York-based Lee Hunt Associates created the PBS Kids concept as part of a larger PBS branding effort it's been undertaking for two years.

The image comes in both a boy and girl version. Creative director: Juan Delcan. Art director: Bob Shea.