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Advertising Age, July, 1999 by Kerwin, Ann Marie
Tags: Hearst Corp., women
Consumers of the new-media world soon may have some old media options to accent their cyberspace experience.
Wenner Media plans to launch its Internet-focused title by yearend; Krause Publications and online site eBay plan to publish eBay Magazine in September; and Hearst Magazines is mulling a one-shot women's guide to the Internet next year.
The Hearst venture is fueled by its partnership with Internet site women.com.
NOVEMBER ROLLOUT
Wenner's plans currently call for a premiere issue with a mid-November newsstand date, followed by a March/April edition, said ...
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