ORACLE ENVISIONS GREY FOR $100 MIL GLOBAL ACC'T.(multiple brief articles)(Brief Article)

Advertising Age, July, 1999

Oracle Corp. assigned its $100 million-plus global account to Grey Advertising, New York and San Francisco, as the business software marketer prepares to boost spending for a brand-building campaign. Grey won all creative, media buying and account planning in 145 countries. Grey's U.K. and Hong Kong offices will be heavily involved. Oracle parted with Think New Ideas, West Hollywood, Calif., earlier this year; DDB Worldwide, London, had fielded some international assignments. Greg Jorgensen, Oracle senior director of advertising, said Grey prevailed with a "little more evolutionary" positioning of Oracle's role on the Internet vs. a more "revolutionary, bordering on radical" approach suggested by finalist Leo Burnett USA, Chicago.

Della Femina/Jeary

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