SUNDAYS NO LONGER DAY OF REST FOR `WSJ': WEEKLY SUPPLEMENT TAKES A BOW THIS FALL IN 10 REGIONAL NEWSPAPERS.

Advertising Age,  July, 1999  by Gardyn, Rebecca

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Beginning this fall, the pages of The Wall Street Journal will no longer be confined to The Wall Street Journal.

Taking a page from its parent, Dow Jones & Co., the paper will sell branded content to regional newspapers. On Sept. 12, it will launch The Wall Street Journal Sunday, a weekly national business supplement targeted to non-Journal subscribers.

The four-page Wall Street Journal Sunday will have an initial circulation of 4.3 million. It will run inside the business sections of 10 regional papers, including the St. Petersburg (Fla.) Times, The Sacramento (Calif.) ...

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