FTC LISTENS ON KIDS' ONLINE PRIVACY: AGENCY TO WRAP UP RULES BY.

Advertising Age, July, 1999 by Teinowitz, Ira

The Federal Trade Commission is eyeing an October deadline for

final rules on the Internet, kids' Web sites and the issue of

privacy.

Last week, the FTC was warned that the rules due to take effect

in April 2000, implementing the Children's Online Privacy

Protection Act, could have significant effects on the ability of

marketers and media companies to offer Web content aimed at

kids.

At a daylong FTC workshop, participants said that tough

standards on obtaining ``verifiable'' parental consent for

information will make kids' sites economically unviable for all

but the largest players and render site content boring or

disenfranchising to children.

...

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