NIMZIKI BRINGS PAST ROLES IN CREATIVE TO NEW LINE: EXEC WHO HELPED ENGINEER BOND REVIVAL AT MGM TAKE MARKETING POST AT STUDIO.(Joe Nimziki has joined New Line Cinema)

Advertising Age, August, 1999 by Friedman, Wayne

New line cinema has had major successes at the box office, most recently the summer blockbuster ``Austin Powers 2: The Spy Who Shagged Me.'' But the studio knew it had more to do in movie marketing, specifically advertising.

That's where Joe Nimziki comes in. Formerly exec VP-worldwide advertising for MGM Distribution Co., where he helped revive the studio's James Bond franchise, Mr. Nimziki has joined New Line not solely in an advertising role but as president of marketing.

DRIVEN BY CREATIVE

``Marketing is more creative-driven,'' said the 34-year-old executive, who had previous stints as VP-creative director for West Hollywood-based entertainment boutique Cimarron Bacon O'Brien and senior VP of creative advertising at Columbia Pictures....

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