CONDE NAST CUTS BACK USE OF SUPPLEMENTS: FIRST VICTIM OF TOUGHER POLICY IS `CURRENCY' DEAL WITH BLOOMBERG.(Brief Article)

Advertising Age,  August, 1999  by Donaton, Scott

Tags: ad page, Bloomberg L.P., Conde Nast

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S.I. Newhouse Jr. is cracking down on the use of supplements and special sections that inflate the ad pages of Conde Nast magazines.

Conde Nast Publications also will seek just a 2% increase in ad rates next year as part of an effort to keep its publishers focused on selling full-priced pages rather than relying on less profitable supplements to build volume.

The first casualty of the crackdown is Currency, the one-shot personal finance title that boosted Conde Nast pages last year. Conde Nast had been in discussions with financial media company Bloomberg about a launch of ...

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