CONDE NAST CUTS BACK USE OF SUPPLEMENTS: FIRST VICTIM OF TOUGHER POLICY IS `CURRENCY' DEAL WITH BLOOMBERG.(Brief Article)

Advertising Age, August, 1999 by Donaton, Scott

S.I. Newhouse Jr. is cracking down on the use of supplements and special sections that inflate the ad pages of Conde Nast magazines.

Conde Nast Publications also will seek just a 2% increase in ad rates next year as part of an effort to keep its publishers focused on selling full-priced pages rather than relying on less profitable supplements to build volume.

The first casualty of the crackdown is Currency, the one-shot personal finance title that boosted Conde Nast pages last year. Conde Nast had been in discussions with financial media company Bloomberg about a launch of Currency as a regular magazine; Bloomberg confirmed those talks have now been shelved.

FOCUS ON CORE BUSINESS

``It's been a tough year for the company, and Si...

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