EASY NET NAVIGATION IS MANDATORY - VIEWPOINT: ONLINE USERS HAPPY TO SKIP FRILLS FOR MEAT AND POTATOES.

Advertising Age,  August, 1999  by Tracy, Bernadette

• E-mail
• Print
• Link

As the great Wayne Gretsky said, ``The key to success is more than knowing where the puck is-it's knowing where it's going.'' During the past four years, NetSmartAmerica.com has discovered demographics and psychographics are descriptive-years online are predictive. There are three key online user groups:

* Newbies (less than one year)

* Integrators (one to two years)

* Pacesetters (three-plus years).

FROM NOVELTY TO NECESSITY

Newbies offer a unique opportunity to build long-term loyalty. Initially, Newbies view the Internet as a novelty. They are excited but ...

Read the rest of this article with a Free Trial at HighBeam Research.