Advertising Age

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Articles in September, 1999 issue of Advertising Age

• ROONEY HOOFS IT TO ART E-TAILER.
  by Compiled by Dan Lippe with news from Alice Z. Cuneo, BradleyJohnson, Hillary Chura, Larry Edwards; Snyder, Beth
• NET POWERHOUSE CISCO OPENS NEW PHASE OF AD EFFORT: `E-LEARNING' IS FOCUS OF $60 MIL AMERICAS WORK.
  by Elkin, Tobi
• FILKIN GETS NEW POST AT NABISCO BISCUIT.
• LINK TAKES REINS AS FIRST WOMAN PRESIDENT OF MPA: CTW EXECUTIVE SAYS MOVING MAGAZINES TO FRONT AND CENTER IS FIRST PRIORITY.
  by Kerwin, Ann Marie
• SOUTHERN COMFORT COURTS WOMEN, ALONG WITH MEN: LIQUEUR'S AD SPENDING DOUBLES TO $8 MIL.
  by Chura, Hillary
• DISCOUNT CARD MARKETER WINS COLLEGE CONSUMERS: FINE-TUNING OFFERS: DATA FROM 3,000 CAMPUSES HELP STUDENT ADVANTAGE'S SPONSORS TARGET ADS, PROMOS.
  by Gardyn, Rebecca
• BRINK'S BREAKS A $20 MIL DIRECT-RESPONSE CAMPAIGN: EMOTIONAL APPEAL TO HOMEOWNERS KEY TO PRIVATE SECURITY UNIT'S STRATEGY.
  by Goetzl, David
• ADVERTISING AGE PROMOTES CUNEO, TAPS THOMPSON.(Alice Z. Cuneo, Stephanie Thompson)(Brief Article)
• IPG, KASSAN SETTLE $63.5 MIL LAWSUIT.
• NO MYSTERY ABOUT AD CREATIVE: A COMPUTER HAS FIGURED IT OUT.
  by Rothenberg, Randall
• FOLKSY TUNE SOUNDS GOOD TO HASBRO: GREY EXEC'S SONG FOR HIS DAUGHTER REACHES AIRWAVES IN ADS BACKING BOARD GAMES.
  by Petrecca, Laura
• WHEREHOUSE BREAKS BRANDING EFFORT: NO. 3 MUSIC RETAILER TO SPEND $25 MILLION FOR MULTIMEDIA ADS VIA COLBY EFFLER.
  by Cuneo, Alice Z.
• FOLLOWING THE FICKLE VIEWER KEEPS WARNER-LAMBERT FLEXIBLE -- KAKI HINTON.(Statistical Data Included)
  by Goetzl, David
• PRINT-SAVVY EXECUTIVE -- DOROTHY SCHATZKIN-HIGGINS.
  by Wilson, Steve
• LUMINANT JUMPS 47% WITH WEB ROLLUP IPO.
• SITE DANGEROUSLY CLOSE TO UPSTAGING MARKETING GOALS.
• `ARNOLD ALLIANCE' WINS BIG ANTI-CIG CAMPAIGN.(Brief Article)
• BURNETT SHARPENS FOCUS WITH LAPIZ: RENAMED UNIT TO SEEK CLIENTS INDEPENDENTLY.(Brief Article)
  by Chura, Hillary
• DOMAIN-NAME REGISTRY SITES PUMP UP ADS: REGISTER.COM FACES TOUGH BATTLE AGAINST GIANT NETWORK SOLUTIONS.
  by Gilbert, Jennifer
• TBWA NAMES MCLEAN AS LAST STAGE OF REVAMP: TBWA'S NEW YORK SHOP IS READY TO 'STAND UP', MAKE ITS OWN MARK.
  by Cardona, Mercedes M.; Petrecca, Laura
• RAINBOW IMPERATIVE: THE NEXT CIVIL RIGHTS FRONTIER DEMANDS RESPECT FOR MINORITIES AS CONSUMERS.(Editorial)
  by multiculturalism, The Rev. Jesse L. Jackson on
• 21 TO WATCH IN THE 21ST CENTY.(young marketing executives)
• BULLETIN BOARD.
• ADVERTISING'S TROUBLE.
• HGTV ACCUSED OF `FRAUDULENT' AD CONDUCT IN FILING: SCHONFELD AFFIDAVIT CHARGES NATIONAL BUYS WERE `COVERED' BY LOCAL SPOTS.
  by Ross, Chuck
• S&S' WEEKLY MAILINGS SCORE MORE ATTENTION FOR SPORTSWEAR.
  by Freeman, Laurie
• MARKETING FIGURES IN TOBACCO SUIT: JUSTICE DEPT. LAWSUIT CHARGES CIGARETTE COMPANIES MISLED THE PUBLIC.
  by Teinowitz, Ira
• A COORS PROPOSAL OPENS DOOR BUT WILL NARC TAKE ACTION?(National Advertising Review Council)(Column)
  by Crain, Rance
• FTC QUESTIONS IMPACT OF VNU/NIELSEN DEAL.
• OPRAH IMPORTS TV AD STRATEGY TO MAGAZINES: JOINT VENTURE WITH HEARST TRIES `UPFRONT' APPROACH TO DRIVE SALES.
  by Kerwin, Ann Marie
• BREW WITH ATTITUDE.
• IMAGE OF THE WEEK:.
• FOUND ART.(Brief Article)
• SUPPORT, GUIDANCE, $10 OFF.(SelfCare Inc.'s new marketing campaign)(Brief Article)(Statistical Data Included)
• FOOL-ISH BEHAVIOR:.
• BEANIE BROUHAHA; SPIN CYCLE: `RETIREMENT' ANNOUNCEMENT SEEN AS MARKETING PLOY TO LIFT SALES.
  by Petrecca, Laura
• THE NET AT 30.(Brief Article)
• COORS CEO CALLS FOR REINVIGORATED NARC.
• ROCKPORT, KIRSHENBAUM CALL IT QUITS ON SHOE BIZ: N.Y. AGENCY'S LAST SPOT FOR CLIENT BREAKS THIS WEEK.
  by Snyder, Beth
• BORDEN OFFERS WYLER'S AS MEAL-SOLUTION BRAND: SHAKERS' BOUILLON IS BEING TOUTED AS PROVIDING `HOMEMADE' TASTE.(Statistical Data Included)
  by Thompson, Stephanie
• ADAUCTION FLOATS BARGE, KEEPS BIDDERS AT BAY.
• DAIRY CO-OP ROLLS OUT HEALTHY SHAKE: BRAND TARGETS MARKET LEADER SLIM-FAST FOODS.(Dairy Farmers of America)(Brief Article)(Statistical Data Included)
  by Thompson, Stephanie
• Ad Review rating 1 1/2 stars.
  by Garfield, Bob
• PIONEER ADS SHOWCASE RANGE OF PRODUCT PROWESS: AFFLUENT GUYS ARE OFFERED AN EXPANDED VIEW OF ELECTRONICS.
  by Elkin, Tobi
• CHRYSLER OFFERS PEEK AT PT CRUISER IN NEW-MODEL ADS: DAIMLERCHRYSLER ALSO BREAKS NEW CAMPAIGNS FOR JEEP, PLYMOUTH.
  by Guilford, Dave
• CYPHERS' SUBARU LEGACY: NUDGING BRAND UPSCALE; EXEC MOVES FROM MANAGER OF FIVE REGIONS TO AUTOMAKER'S MARKET ING CHIEF.
  by Guilford, Dave
• MEDIACOM OPENS DIGITAL CONNECTION FOR CLIENTS LIKE KRAFT -- ALEC GERSTER.
  by Ross, Chuck
• SAATCHI'S BANKS SURPRISE NO. 1 IN PUNDIT RANKING; SPINDEX EXTRA: MEDIA LEADERS' OPINIONS HELP SHAPE INDUSTRY.(Statistical Data Included)
  by Mandese, Joe
• CBSMEDSCAPE TAKES $30 MILLION TO JWT: CONSUMER HEALTHCARE SITE WADES INTO CROWDED FIELD.(J Walter Thompson)(Brief Article)(Statistical Data Included)
  by Gilbert, Jennifer
• COUNCIL SET TO REINSTATE NARC PRESIDENT POST.
• HATCHETTE CLOSE TO DEAL FOR CONTROL OF 'GEORGE': NEW STRATEGY INCLUDES REDUCTION IN FREQUENCY, LOWER SUBSCRIPTION RATES.
  by Kerwin, Ann Marie
• START-UP PHASE2MEDIA ATTRACTS A MAJOR INVESTOR: AD REP COMPANY ALSO LANDS OLYMPICS ASSIGNMENT.
  by Williamson, Debra Aho
• P&G HAS FAITH IN NEW MAKEUP LINE: VERSATILE COUNTRY MUSIC STAR PLUGS COVER GIRL LINE FOR TEENS, MOMS.(Procter and Gamble, Faith Hill)(Statistical Data Included)
  by Cardona, Mercedes M.
• P&G UNLEASHES NEW HISPANIC MARKETING EFFORT.(brief articles about Hispanic marketing)
• THEORY OF EVOLUTION: CRITICISMS ASIDE, AGENCIES MUST BUILD ON `360 DEGREE BRANDING' TO SUCCEED.(Editorial)
  by agencies, Shelly Lazarus on ad
• FUTURE FORUM 2.
  by Rubicam; Herbold, Bob, Vofficer, chief operating; Martin Sorrell, chief executive, WPP Group; PARTICIPANTS: Candice Carpenter, co-chairwoman-CEO com; Peter Georgescu, chairman-CEO, Young & Sulzberger, Arthur O., Jr.chairman; William R. Johnson, presi
• Thomas F. Hunter.
• ONLINE SELLING PUTS DENT IN STORES, CATALOGS; APPAREL E-TAILING: TRADITIONAL MERCHANTS NEED UNIFIED VENTURES.(Statistical Data Included)
  by Hill, Julie Skur
• PAXIL ANXIOUS TO GET MESSAGE OUT: ANTIDEPRESSANT'S $30 MIL DTC AD PUSH TARGETS NERVOUSNESS DISORDER.(direct to consumer)(Statistical Data Included)
  by Goetzl, David
• COLLEGE GRADUATES GET DISCOUNTS WITH DEGREE: CLASS RING COMPANY PAIRS WITH RESPONSE MEDIA.(Brief Article)(Statistical Data Included)
  by Gardyn, Rebecca
• Leading ready-to-eat cereal marketers.(Industry Overview)(Statistical Data Included)
  by Pollack, Judann
• SLOTTING FEES UNDER ATTACK.
• DOOR-TO-DOOR SELLERS JOIN THE PARTY ONLINE.
  by Neff, Jack
• LEVER, KRAFT SPREAD BATTLE TO N.Y.
• PROFILE OF THE WEEK.
• EVE.COM LANDS WITH FIRST TV ADS.
• PROFILE OF THE WEEK.(H.J. Heinz Co.)(Brief Article)(Statistical Data Included)
• BRUSHING UP ON MALE PSYCHOLOGY.(Brief Article)
• AT&T JUMPS IN WITH 7 CALL PLAN VS. MCI, SPRINT: PRICING CALLED CHEAPER OVERALL THAN RIVALS' 5 PER MINUTE RATES.
  by Snyder, Beth
• NO ANSWER YET ON COMPAQ ADS: DDB CAMPAIGN TO CAST PC MAKER AS THE NON-STOP INTERNET COMPANY.
  by Elkin, Tobi
• WPP OKS BONUS SETUP FOR SORRELL, OTHER TOP EXECS.
• George Perlov.
• BUDWEISER PITS RACE CREW WANNA-BES AGAINST THE CLOCK.
  by fitzgerald, kate
• AUDI SOUPS UP NEW MODELS BUT SLOWS DOWN ADS: VEHICLES FOR 2000 ARE STATIONARY IN UNDERSTATED REDESIGN EFFORT.
  by Kisiel, Ralph
• OFFICIAL OLYMPICS SITE ACCEPTS ADS FOR 1ST TIME.
• NEW P&G TITLE AIMS TO REWARD MARKETING TALENT: HARLEY PROCTER BADGE DISCOURAGES `IN-AND-OUT' MARKETING CAREER PATH.
  by Neff, Jack
• A MEDIA LIFE IN HOLLYWOOD: MEDIA MAVEN LIFETIME ACHIEVEMENT HONOREE: BILL CROASDALE.
  by Ross, Chuck
• MERCEDES BULKS UP AD $ WITH NEW DEALER FUNDS: `EXPERIENCE' IS BRAND THEME; INCLUDES PRINT, TV, INTERNET.
  by Guilford, Dave
• HAUPT SET TO TAKE OVER AS CEO OF BURNETT: HEIR APPARENT TO FIZDALE CREDITED FOR BEING MAJOR TURNAROUND FORCE.
  by Chura, Hillary
• SABELA MEDIA SERVES AND TRACKS ADS IN THE U.S.
  by Freeman, Laurie

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