BIG ADVERTISERS, SHOPS BRISTLE AT NET TV AD CLUTTER: REPORT ABC EYES ADDITIONAL PRIMETIME :30 CAUSES CONCERN.

Advertising Age, September, 1999 by Friedman, Wayne; Ross, Chuck

Agencies and advertisers plan to discuss with the broadcast networks their increasing commercial time, using the auspices of the American Association of Advertising Agencies.

``Our concern is that the networks have gone too far and will kill the golden goose,'' said Jon Mandel, co-managing director of MediaCom, New York, a unit of Grey Advertising. Mr. Mandel is chairman of the Four A's national TV and radio committee.

His comments followed a report in The New York Observer that ABC has asked some producers to reduce program time in their prime-time shows this fall so the network can add commercial time.

Mr. Mandel said he hopes to invite network representatives to a meeting next month of his committee.

``It's gotten to the point...

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