Advertising Industry
Industry: Email Alert RSS FeedNEW P&G TITLE AIMS TO REWARD MARKETING TALENT: HARLEY PROCTER BADGE DISCOURAGES `IN-AND-OUT' MARKETING CAREER PATH.
Advertising Age, September, 1999 by Neff, Jack
In a move to hold onto marketing talent amid a massive reorganization and sluggish sales growth, Procter & Gamble Co. is creating the new designation ``Harley Procter marketer'' for top marketing directors who don't want to become general managers.
The new class of marketers will retain marketing director duties and get no automatic pay hike, but will get company-funded one-month ``externships'' at least once every two years to broaden their marketing knowledge.
SON OF FOUNDER
Named after the son of a P&G founder and the man who pioneered consumer advertising at P&G in 1883, the new Harley Procter marketers will share knowledge with others in brand management through the company's marketing intranet, participate in annual symposiums and...
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