FRITO-LAY SERVES UP NEW SNACKS: PEPSICO UNIT INTRODUCES OFFSHOOTS OF FRITOS, RUFFLES, CRACKER JACK.(Product Announcement)

Advertising Age,  September, 1999  by Thompson, Stephanie

Tags: Frito-Lay, PepsiCo

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With the fall TV shows under way, Frito-Lay is gearing up for prime couch-potato season with a batch of line extensions for seven of its top brands.

The PepsiCo unit will roll out the new products over the next six months. Among the more notable introductions: the national rollout of Frito Chili & Scoops Kits and Frito Sloppy Joe & Scoops Kits in January, and the upscale positioning of Ruffles in November.

A Ruffles price hike will be justified by the launch of a subline called Flavor Rush that includes bold flavors BBQ & Cheddar and Zesty Sour Cream that are ...

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