DOUBLECLICK LEARNS WHAT SCORED IN IWON: STAFF SCRAMBLES TO OPEN DOORS FOR CBS-BACKED PORTAL.

Advertising Age, October, 1999 by Gilbert, Jennifer

The day after iWon's unveiling, DoubleClick got down to work last week to see exactly what kind of business it had just won.

``This is going to be very big,'' DoubleClick Exec VP Wenda Harris Millard told reps amassed in a basement conference room in DoubleClick's New York office to learn about a secrecy-shrouded portal they now need to sell.

IWon launched last week with $70 million in promotion and advertising support over four years from CBS Corp. The portal, majority owned by CBS, was known only as Project Bulldog before its Oct. 5 debut. Even DoubleClick, iWon's exclusive seller of advertising and sponsorships, didn't know the name or business model, so the portal opened sans launch advertisers.

But when the curtain went up,...

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