Advertising Industry
Industry: Email Alert RSS FeedCOOLSAVINGS PROMOTES PINK PIGGY TO `CEO' SLOT: $15 MIL EFFORT HITS NETWORK TV AS WEB SITE TOUTS ITS SHOPPING.(Brief Article)
Advertising Age, October, 1999 by Beardi, Cara
The piggy bank means savings. The sunglasses say cool. Together, they position the pink, porcelain icon-facetiously plugged as the CEO of CoolSavings-to bring its brand to the masses with a national TV campaign that breaks today.
The $15 million effort aims to extend the CoolSavings brand, which has been advertised online through banner ads since the February 1997 launch of the site (coolsavings.com).
``Through offline advertising, the icon to the brand really comes alive,'' said Matt Moog, exec VP at CoolSavings.
``We can give the CoolSavings' piggy bank a personality by giving it a voice and really make it into a brand icon,'' said John Parlato, creative director at Doner, Southfield, Mich., which created the spots that will run on cable...
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
Presented by American Express