Advertising Industry
Industry: Email Alert RSS FeedON A ROLL.(Barbara Watts of Universal Studios Home Video)(Brief Article)
Advertising Age, October, 1999
Barbara Watts was recently named VP-promotions at Universal Studios Home Video after running an entertainment and marketing company under her own name for seven years. Before that, she worked in promotions for the 20th Century Fox and MGM/UA home entertainment units. She now oversees all national promotions for Universal's home video unit. As far as age, Ms. Watts says she's ``22 doubled.''
Insight: Film studios are making greater efforts to bring corporations into the promotion planning equation earlier. Marketers' resources are stretched so thin they need help in crafting video promotion plans.
Prediction: The Internet will become an especially powerful tool for video promotions, allowing instant entry and communication of details, plus...
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