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Industry: Email Alert RSS FeedDEJA.COM COMES OF AGE WITH 1ST TV CAMPAIGN: MASS-MARKET PITCH DESCRIBES EVOLVED BUSINESS.(consumer product-rankings company)(Statistical Data Included)
Advertising Age, November, 1999 by Gilbert, Jennifer
Consider today Deja.-com's coming-out party. The online forum for product recommendations breaks its first TV spots, created by DiNoto/Lee, New York, to show consumers it has come of age.
The company launched a print, radio and online campaign in May to promote its transition from Deja News to Deja.com, a site that lets consumers rank everything from cars to colleges to electronics.
Now 6 months old and ripe with product and service recommendations submitted by consumers, Deja.com will advertise itself via TV as a significant and reliable resource for shoppers. The site boasts nearly 700,000 consumer ratings and reviews, up from 35,000 at launch. More than 12,000 products and services are rated; only 2,000 items were rated at launch, according to the...
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