CONSUMER PRIVACY IS THE BUZZ AT @D:TECH.(technical conference; includes other advertising industry news)

Advertising Age, November, 1999

The Internet Advertising Bureau and Internet ad coalition Future of Advertising Stakeholders are moving aggressively to bolster the industry's consumer privacy policies as a way to head off regulation and address consumer fears.

At last week's @d:tech conference in New York, FAST floated the idea of a logo -- a P with a circle around it -- that would appear in banner ads and e-mail pitches as an assurance that the advertiser, Web site and ad-serving company have privacy policies in place. Consumers could click on the icon for specifics of how their personal information would be used and protected if they responded to the ad.

Rich LeFurgy, chairman of the IAB and FAST, acknowledged the challenge of pulling together privacy policies of the sponsor,...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.