Advertising Industry
Industry: Email Alert RSS FeedINTERBRAND OPENS FOUNDATION TO CONCENTRATE ON NON-PROFITS.
Advertising Age, November, 1999 by Beardi, Cara
Consultancy Interbrand Group today launches the Interbrand Foundation, which will use the company's staff and facilities worldwide to develop branding strategies for and make contributions to non-profit charitable organizations.
The Omnicom Group unit said it plans to contribute up to $2 million in professional services, approximately 2% of Interbrand Group's total volume.
The foundation already has amassed a long list of candidates eager to receive branding direction.
``We have more than I can keep track of at the moment,'' said Interbrand Foundation Chairman Alvin Schechter. He hopes to select between 10 and 15 organizations before yearend, aiming to have several programs implemented by March.
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