Time Inc., Wenner and Viacom eye bids for Vibe/Spin Ventures;Price could range from $100 million to $200 million.

Advertising Age, November, 1999 by Kerwin, Ann Marie

The sale of Vibe/Spin Ventures by Miller Publishing Group and Freeman Spogli & Co. has attracted four probable bidders: Time Inc., Wenner Media, Viacom and former Vibe/Spin president Keith Clinkscales.

Emap Petersen also was said to be looking at the music titles, although it is less clear if it would make a bid for the properties. Final bids are due in about four weeks.

Miller Publishing hired investment bank Salomon Smith Barney to manage a sale of Vibe/Spin Ventures, which includes urban music title Vibe, alternative rock book Spin and hip-hop title Blaze.

Salomon Smith Barney, industry executives said, hopes to fetch at least $200 million. But publishing executives and industry observers who have some familiarity with Vibe/Spin Ventures...

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