Advertising Industry
Industry: Email Alert RSS FeedPentax shows its cameras can withstand beastly abuse;TV's `Crocodile Hunter' star is ad spokesman for IQZoom.
Advertising Age, November, 1999 by Beardi, Cara
In his first U.S. commercial endorsement, Steve Irwin, the Aussie zookeeper better known as the Crocodile Hunter on cable TV's Animal Planet, is the new ad spokesman for Pentax cameras.
He will be featured in two TV spots that break nationally Nov. 22. The spots aim to show that the Pentax IQZoom cameras can withstand almost anything, even ferocious crocodiles and deadly pythons.
The 30-second commercials highlight features of the IQZoom 105WR and 160. Able to withstand a steady flow of water, the 105WR has the highest water-resistance classification in its category, said Flip Dalfonso, director of marketing at Pentax Corp. The 160's zoom lens extends to a length of 160mm, giving it the greatest zoom capability of any of its competitors, he noted....
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