Y&R leadership follows path laid by earlier execs;Going forward: Agency parent takes stake in Harris Interactive.

Advertising Age,  November, 1999  by Snyder, Beth

Tags: agency, Harris Interactive, leadership, Young & Rubicam

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If the first 100 days are a precursor, the new top executives at Young & Rubicam will hold steady on the course laid out by their predecessors.

One of the top priorities for Young & Rubicam and its Y&R Advertising continues to be expansion into the Internet marketplace. Y&R, in fact, will announce plans this week to take a minority stake in Harris Interactive, the online offshoot of leading market research and polling company Harris.

Harris Interactive is being spun off in anticipation of a public stock offering.

GAINING ONLINE POLLING

That acquisition and ...

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