Advertising Industry
Industry: Email Alert RSS FeedY&R leadership follows path laid by earlier execs;Going forward: Agency parent takes stake in Harris Interactive.
Advertising Age, November, 1999 by Snyder, Beth
If the first 100 days are a precursor, the new top executives at Young & Rubicam will hold steady on the course laid out by their predecessors.
One of the top priorities for Young & Rubicam and its Y&R Advertising continues to be expansion into the Internet marketplace. Y&R, in fact, will announce plans this week to take a minority stake in Harris Interactive, the online offshoot of leading market research and polling company Harris.
Harris Interactive is being spun off in anticipation of a public stock offering.
GAINING ONLINE POLLING
That acquisition and other plans were revealed by Y&R President-Chief Operating Officer Tom Bell, 49, and Y&R Advertising Chairman-CEO Graham Phillips, 60, during an interview with Advertising Age to...
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