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Advertising Age, November, 1999 by Brady, James
We're accustomed to justifiable competitive drum-beating from Forbes and Fortune when they've got big ad sales or circulation gains. Business Week is traditionally more reticent. Publisher David G. Ferm tells me that's changing. Year to date ad pages, says Dave, are up 20%, which over the whole year works out to a gain of 700 ad pages. North American edition rate base goes up 25,000 to 900,000 next year. Europe and Asia editions also rising. Their Business Week e.biz introduced in February brought in $23 million in ads so far and will go from quarterly to nine times in 2,000. And Editor Steve Shepard went into the American Society of Magazine Editors' Hall of Fame and won a Gerald Loeb Award. Says Dave, "BW has never been stronger. Last week's (end of October) issue . ....
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