Advertising Industry
Industry: Email Alert RSS FeedFLOOZ CLUES.(marketing of Flooz.com Inc.)(Brief Article)(Statistical Data Included)
Advertising Age, November, 1999
Whoopi Goldberg is on a mission to save the gift-challenged in an $8 million campaign for Flooz.com. With humor and high energy, she points out in TV spots the tragic results of giving the wrong gift -- wiser to proffer Flooz, online gift currency that can be spent at e-tailers' sites. Hanft Byrne Raboy & Partners, New York, created the TV, outdoor, radio and online campaign.
Copywriter: Doug Raboy. Art director: Silvia Frascaroli.
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