HP chief Fiorina has `radical' thoughts.

Advertising Age, December, 1999

Hewlett-Packard Co. CEO Carly Fiorina takes center stage in "Original Radicals," the first TV spot in the company's $200 million global brand campaign. Ms. Fiorina provides voice-over and also appears in the commercial from Goodby, Silverstein & Partners, San Francisco. She positions HP's founders as radicals who launched their endeavor in a garage with the mandate of inventing something "useful and significant.

. . . The idea was so simple it was radical." She asserts: "The original start-up will act like one again, watch." Copywriter: Steve Simpson. Art director: Rich Silverstein.