Visa teams up with e-tailers to acquire online dominance;Tie-in partners include AOL, Amazon, eToys.(Visa USA Inc.)(America Online Inc.)(Brief Article)

Advertising Age, December, 1999 by Cardona, Mercedes M.

Dreaming of a wired Christmas, Visa USA will use print and TV advertising, promotions and tie-ins with e-tailers in a push to rule e-commerce.

The company unveiled a tie-in with Amazon.com Dec. 3 with a new TV spot from BBDO Worldwide, New York. That follows tie-ins with America Online, eToys and several other online companies for advertising, promotional and other marketing efforts.

It's all part of Visa's latest strategy, which includes an online component on all marketing efforts.

"The overall objective is to keep the Visa brand synonymous with e-commerce," said Elizabeth Silver, senior VP-advertising at Visa USA.

CO-BRANDED ADS

The Amazon link includes co-branded advertising, Visa banners on all Amazon home pages as...

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