Univision ban on dot-com ads riles media buyers.(Univision Communications Inc.; Internet/Web advertising)(Brief Article)(Statistical Data Included)

Advertising Age, December, 1999 by Sutter, Mary; Teinowitz, Ira

Univision's decision to ban dot-com ads from its airwaves has upset media buyers and other executives at ad agencies and Hispanic Web sites.

The action, some believe, skates close to an antitrust violation. Univision denied that and defended its move, and antitrust experts cautioned it would be unusual for the courts to step in on such a controversy.

Univision at least temporarily has said it will turn away ads for Web sites as it develops its own e-commerce strategy. On the surface, the decision is similar to one by Time Warner's CNN to decline ads for rival sites. But Univision's unusually strong dominance in the Hispanic market raises questions about the impact of its move.

`BORDERS ON ILLEGALITY'

"Univision is treading on very...

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