Advertising Industry
Industry: Email Alert RSS FeedAd networks face off.(Brief Article)
Advertising Age, December, 1999
Online ad networks and ad-serving companies consolidated this year, leaving the market with a small group of strong players: CMGI, DoubleClick, 24/7 Media and Real Media. CMGI led the acquisition movement, rounding up ad-serving companies including AdForce, AdKnowledge and Flycast Communications Corp.
DoubleClick, meanwhile, acquired rival ad network NetGravity and Abacus Direct Corp., which markets consumer-buying data to catalog companies. That left Real Media and 24/7 Media as the remaining major players. Previously focused exclusively on repping a network of newspaper sites, Real Media reorganized to include sites for travel, personal finance and other vertical segments, a move that positions it squarely in competition with DoubleClick, 24/7 and CMGI's ad...
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