Advertising Industry
Industry: Email Alert RSS FeedU.S. Postal Service looks ahead to agency search.
Advertising Age, January, 2000
The U.S. Postal Service formally announced plans to prequalify bidders starting this month for its ad account. The postal service is expected to select one or more agencies for a one-year contract, with annual extensions for four years. Once a list of qualified agencies is ready, the postal service is expected to send out requests for proposals on the account. Postal service ad spending topped $100 million in 1998. Currently handling its ads are FCB Worldwide and Y&R Advertising, both New York, and Draft Worldwide and Frankel, both Chicago.
Pier 1 stashes $60 mil acc't at Campbell-Ewald
Pier 1 Imports named Campbell-Ewald, Warren, Mich., as agency of record for its $60 million account. The specialty retailer previously didn't have a full-service shop....
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