`Bazaar' bets on facelift to raise sagging fortunes;Comeback: Hearst fights back from No. 4 position.

Advertising Age,  January, 2000  by Kerwin, Ann Marie

Tags: Hearst Corp., media buyer

• E-mail
• Print
• Link

The redesigned Harper's Bazaar that hits newsstands Jan. 17 will be closely scrutinized by fashionistas, media buyers and competitors eager to discern how a new editor will attempt to revive the struggling title.

Early indications are that Editor in Chief Katherine Betts plans to publish a bolder, yet more accessible Bazaar. Ad support for the redesign appears strong; VP-Publisher Jeannette Chang said the February issue will carry 147 ad pages, a 70% increase from the same issue last year.

That represents a much-needed boost for Hearst Magazines' fashion title. Bazaar has ...

Read the rest of this article with a Free Trial at HighBeam Research.