Advertising Industry
Industry: Email Alert RSS FeedAd Age's World Wire;Unilever consolidates Canadian media.
Advertising Age, January, 2000
[toronto] Unilever Canada consolidated its estimated $25 million media planning and buying account at Omnicom Group-owned Harrison, Young, Pesonen & Newell. Harrison Young has handled Unilever's media buying for the past 15 years; losing planning duties are Lowe Lintas & Partners Worldwide, MacLaren McCann, Ogilvy & Mather and Palmer Jarvis DDB.
Benckiser readies dishwasher tablets
[ludwigshafen, germany] Benckiser in March will introduce a new machine dishwasher detergent under its Calgonit name. Calgonit Two in One tablets will combine a detergent and a special rinse, which in the past had to be added separately. The product will debut in Austria, Germany and Switzerland, then expand to other European countries several months later. The new campaign...
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