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Advertising Age, January, 2000
Playboy.com files for initial public offering
Playboy.com lost $7.2 million on revenue of $6.7 million for the nine months ended Sept. 30, according to its initial public stock offering registration filed last week by parent Playboy Enterprises. Ads and sponsorships generated 53.7% of revenue; subscriptions, 26.6%; e-commerce, 19.7%. The Chicago-based site's Playboy Cyber Club had 37,379 subscribers as of Nov. 30. Playboy.com this year will start a subscription service on its Cyberspice.com sex site. Playboy.com filed for its IPO at a time when it has three key management openings: CEO, chief financial officer and head of sales. Playboy Chairman-CEO Christie Hefner is the site's acting CEO.
Jupiter: $7 billion in online holiday sales
The 1999...
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