For the Record.

Advertising Age, January, 2000

Penney invites 5 agencies to pitch $300 mil account

J.C. Penney Co. invited five agencies to pitch its $200 million to $300 million account (AA, Jan. 10). They are New York shops BBDO Worldwide, DDB Worldwide, McCann-Erickson Worldwide and Saatchi & Saatchi, plus an agency representing True North Communications, Chicago. The True North agency was invited in the place of incumbent Temerlin McClain, Irving, Texas, a True North shop that isn't participating. Penney will continue to handle newspaper inserts in-house. Temerlin remains agency for Penney's $14 million St. John's Bay apparel account. Another Penney's store brand, Arizona, is keeping its $20 million account at DDB's Dallas office.

Publicis confirms it will acquire Frankel

Publicis,...

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