Miller Lite puts Square One to work ;Ogilvy & Mather speeds creative after Dallas shop joins the `debate'.(Brief Article)

Advertising Age,  January, 2000  by Chura, Hillary

Tags: Miller Lite, Ogilvy & Mather, Square

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Miller Brewing Co. will introduce new so-called "debate" spots for its key Miller Lite brand. But in a surprising twist, much of the work will come from Square One, Dallas, rather than Lite shop Ogilvy & Mather Worldwide, New York. Ogilvy won the account in July but has yet to produce a campaign.

So Miller ordered up Square One ads that would continue on the theme used in ads from previous agency Fallon McElligott, Minneapolis, with beer drinkers debating the merits of Lite. Ogilvy then shifted into high gear, according to those familiar with the situation. Ogilvy ...

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