Microsoft ads tout Windows 2000 as open for business.(Brief Article)

Advertising Age, January, 2000 by Elkin, Tobi

Microsoft Corp. has begun to unveil elements of its estimated $200 million multimedia campaign for Windows 2000.

While teaser ads are already out, an enormous media blitz is set to break Feb. 17. The new effort, created by McCann-Erickson Worldwide, San Francisco and New York, will be the first major test of Microsoft's recently launched campaign, called "The Business Internet" (AA, Dec. 13).

WINDOWS FOR BUSINESS

As such, it will evangelize how the next-generation of Windows helps customers of all sizes run their businesses efficiently on the Web.

"It takes the concept of all the exciting things you can do on the Internet today and makes it easy for businesses to do them," said Christine McCaffrey Trostle, director of marketing,...

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