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Industry: Email Alert RSS FeedZiff-Davis eyes the consumer market ;Tech publisher to team with Expedia on travel title.(Brief Article)
Advertising Age, January, 2000 by Kerwin, Ann Marie
The strategy for Ziff-Davis Publishing under new owner James D. Dunning Jr. is emerging even before the sale has closed. The technology magazine publisher plans to launch a travel magazine and is tweaking existing titles -- all of which signals a shift toward the consumer market.
The new magazine will be produced in partnership with Expedia.com, a travel Web site recently spun off from Microsoft Corp. Meanwhile, Ziff-Davis in recent weeks has turned PC Computing into Smart Business for the New Economy, and introduced a redesign of PC Magazine to make it more accessible to a wider audience.
"These things were already in the works, but certainly Jim's involvement has been a catalyst to move all of this along," said James Spanfeller, exec VP-publishing...
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