Ad Age's World Wire;Y&R gets telco venture's $50 mil acc't.(Brief Article)

Advertising Age,  January, 2000  

Tags: Ad Age, advertisement, AT&T Corp.

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[hong kong] Concert, the global communications joint venture between AT&T Corp. and British Telecommunications, awarded its estimated $45 million to $50 million global launch account to Y&R Advertising. The agency, which works for AT&T in the U.S., won the new account without a competitive pitch.

The effort will be led by Y&R's office here, which is responsible for brand strategy and is producing the creative work. The Hong Kong branch of Young & Rubicam's Media Edge will handle global media planning and buying. Concert's global campaign kicks off today, featuring ...

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