Ad Age's World Wire;Y&R gets telco venture's $50 mil acc't.(Brief Article)

Advertising Age, January, 2000

[hong kong] Concert, the global communications joint venture between AT&T Corp. and British Telecommunications, awarded its estimated $45 million to $50 million global launch account to Y&R Advertising. The agency, which works for AT&T in the U.S., won the new account without a competitive pitch. The effort will be led by Y&R's office here, which is responsible for brand strategy and is producing the creative work. The Hong Kong branch of Young & Rubicam's Media Edge will handle global media planning and buying. Concert's global campaign kicks off today, featuring print and Internet ads in more than two dozen countries in Asia, Europe and North America. The European campaign is thought to focus on France, Germany, Netherlands and U.K.

Martell global work goes...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.