Amazon hunting again for marketing chief ;Hands-on style of Jeff Bezos makes finding top-level talent more difficult.(Brief Article)

Advertising Age,  January, 2000  by Williamson, Debra Aho

Tags: Amazon.com Inc., Jeff Bezos, marketing, talent

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It's tough to keep someone in the top marketing job at Amazon.com when the real top marketer is Jeff Bezos.

Last week, Jaleh Bisharat, Amazon's VP-marketing since just last summer, said she would leave the company and Seattle to return to San Francisco, where her husband is a law professor.

Ms. Bisharat's predecessor, VP-Corporate Marketing Allen Olivo, shifted late last year to a part-time post. Last week, he was named chief marketing officer at Robertson Stephens, the San Francisco investment bank owned by FleetBoston Financial Corp. (AdAge.com, Jan. 26). Mr. Olivo declined ...

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