Amazon hunting again for marketing chief ;Hands-on style of Jeff Bezos makes finding top-level talent more difficult.(Brief Article)

Advertising Age, January, 2000 by Williamson, Debra Aho

It's tough to keep someone in the top marketing job at Amazon.com when the real top marketer is Jeff Bezos.

Last week, Jaleh Bisharat, Amazon's VP-marketing since just last summer, said she would leave the company and Seattle to return to San Francisco, where her husband is a law professor.

Ms. Bisharat's predecessor, VP-Corporate Marketing Allen Olivo, shifted late last year to a part-time post. Last week, he was named chief marketing officer at Robertson Stephens, the San Francisco investment bank owned by FleetBoston Financial Corp. (AdAge.com, Jan. 26). Mr. Olivo declined comment on his move from Amazon.

Amazon's first VP-marketing, Mark Breier, left in April 1998 to become president-CEO of software e-tailer Beyond.com. (In an unrelated...

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