Online privacy disputes reach FTC panel, courts ;Advisory group to weigh rights of consumers; DoubleClick sued in Calif.(Brief Article)(Statistical Data Included)

Advertising Age,  January, 2000  by Gilbert, Jennifer; Teinowitz, Ira

Tags: DoubleClick Inc., FTC, online privacy

• E-mail
• Print
• Link

How far marketers must go to give consumers access to personal information collected online is at the center of new battles over online privacy.

A 41-member advisory committee named by the Federal Trade Commission meets for the first time Feb. 4 to deal with the question of what sort of information gathered at Web sites should be viewable by consumers and under what conditions.

The issue entered the courts Jan. 28 when a California woman sued DoubleClick, accusing the major online ad network of illegally collecting and selling private information. The case comes as DoubleClick ...

Read the rest of this article with a Free Trial at HighBeam Research.