Online privacy disputes reach FTC panel, courts ;Advisory group to weigh rights of consumers; DoubleClick sued in Calif.(Brief Article)(Statistical Data Included)

Advertising Age, January, 2000 by Gilbert, Jennifer; Teinowitz, Ira

How far marketers must go to give consumers access to personal information collected online is at the center of new battles over online privacy.

A 41-member advisory committee named by the Federal Trade Commission meets for the first time Feb. 4 to deal with the question of what sort of information gathered at Web sites should be viewable by consumers and under what conditions.

The issue entered the courts Jan. 28 when a California woman sued DoubleClick, accusing the major online ad network of illegally collecting and selling private information. The case comes as DoubleClick moves forward on plans to mesh offline and online databases, giving advertisers access to a wealth of information about consumers.

CONSUMERS PUSH FULL ACCESS

...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.