MyFamily, Disney link for `The Tigger Movie' ;Promotion aims to drive traffic with grand prize of trip for a family of 25.(Brief Article)(Statistical Data Included)

Advertising Age, February, 2000 by Beardi, Cara

Myfamily.com, an online community dedicated to connecting families through the Web, is teaming with Walt Disney Co. to promote Disney's animated feature film, "The Tigger Movie," that opened Feb. 11 in theaters.

As part of the promotion and barter deal with Disney, the dot-com broke a 30-second cable TV spot the same day. The effort includes a sweepstakes with a grand prize of a 25-person family reunion at Walt Disney World in Orlando.

For CMGI-funded MyFamily.com, Disney is a logical partner. Add Winnie the Pooh and Tigger to the mix, and it's a "perfect fit," said Jill Braff, VP-marketing for the site.

LIMITED APPEAL

"The Tigger Movie" is unlikely to be a blockbuster, however. It's a comparatively small Disney animated release,...

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